1. IMPROVE THE VISIBILITY OF YOUR COMPANY’S WEBSITE IN THE SEARCH RESULTS
No doubt, using videos in your recruitment campaigns is a great way to improve your visibility in the search results. But did you know video can boost your website’s organic traffic by as much as 157% Simply put, this means if you are not adding videos to your company website’s pages, it will become a major challenge to rank higher than your competitors’ in the Google search results in 2019 and beyond?
There’s no reason why you should rank lower than your competitors in the search results. Not only can this have a negative impact on your brand value but also on your bottom line. If you are serious about improving your market share and getting better results from your SEO (Search Engine Optimisation) efforts, it’s imperative that you use video on the various important pages on your company’s website and also in the future recruitment campaigns and presentations.
2. LEAVE A LASTING IMPRESSION ON THE JOB CANDIDATES
As you are already aware, video is a very powerful medium that can potentially be used to showcase the company culture and employee value proposition in the job posting, while leaving a lasting impression on the minds of your potential job candidates.
No wonder why you would be seeing many companies in your domain have already started adding corporate videos at their career website. Some nimble recruitment companies are also sharing videos frequently on their official social media profiles, apart from using them in their recruitment campaigns.
But don’t just take our word for its efficacy! According to a recent video marketing study, 80% of users can recall watching a video on some websites they visited during the last month. Don’t you think a decent corporate video would attract more candidates to your recruitment process too? Think again!
3. MAKE JOB POSTING MORE SHAREABLE (AND REACH MORE CANDIDATES)
Who doesn’t love watching videos and then sharing them with their peers? Video generates 1200% (12 times) more shares as compared to text and images (both combined), according to Wordstream. This means, if you add a video message to your recruitment campaigns, the respective job postings are more likely to get shared across social media. As a result, you will be able to reach far more candidates than you usually would.
4. SAVE RESOURCES (TIME AND MONEY)
How about attracting more job applicants in a much lesser amount of time, without having to post the job postings across various channels and platforms? Talk about saving both time and money by simply incorporating video in your content marketing toolkit! You won’t have to invest a lot of time or money for promoting the job postings; just let the videos do their magic on social networks.
Apart from this, you can also significantly reduce the whole timeframe for the hiring process and subsequently improve the key HR metrics such as “time to hire”. Last but not least, you can also utilise the power of videos for screening, interviewing, and recruitment. This way you will save time and expenses required for shortlisting the candidates, paying for their travel expenses, and welcoming them in your office for the interview. The list goes on!
5. SHORTLIST POTENTIAL CANDIDATES THAT ARE A GOOD FIT FOR THE COMPANY CULTURE
What could be better than using video to make sure that the shortlisted candidates are a better cultural fit for the open job positions? Present your potential job candidates with a corporate video that introduces them to the day-to-day life at your workplace, employee perks, and benefits. As a result, they will be able to judge if they are the right fit for your company.
FINAL THOUGHTS
We, as humans, love watching videos and find them much more engaging and memorable compared to books, newspapers, and magazines. Video has become one of the best means of storytelling and marketing, but it’s no longer just an option – it has become a necessity! If you want your business to thrive, if you want to improve the results you are currently getting, investing in corporate video production is the way to go.
For more tips and advice in this regard, don’t forget to check this space for future updates.
