5 ways to turn your employees into employer brand ambassadors
Here are 5 ways you can start turning your most engaged employees into employer brand ambassadors:
1. Keep your employees informed
Did your company launch a new product or a splashy new advertising campaign? Make sure your employees are in the loop. Though organic reach is harder to crack than ever, employees will want to share content that makes their employer (and, by extension, them) look good.
Smarp Communications reports that “one employee share generates about 4 clicks on Facebook on average”. Whether it’s an internal newsletter or a company intranet, find a way to deliver interesting, shareable company news to employees.
2. Encourage your employees to share their working experience
More and more companies are encouraging employees to share their day-to-day working experiences with a company-wide hashtag. Hootsuite posts blogs, stories about employees, and photos of team events under the hashtag #HootsuiteLife.
By allowing employees to post about their experiences at work (with some guidance, of course), positive word-of-mouth will spread across their networks, and you’ll be able to collect content to share the best photos on your company’s official accounts.
3. Organize employee events
Events and company outings are a great way to treat employees to activities they might not experience otherwise.
Unconventional team-building events like ax-throwing, rafting, or ropes courses give employees the opportunity to get outside of their comfort zone, get to know each other and get invested in the company culture. Not to mention, fun work-sponsored events are incredibly Instagrammable.
4. Let employees write on your blog
Does your company have a company’s career blog? If so, you can enlist the help of your employees to tell people what it’s like to work with you. A blog post from an employee showcases that employee’s personality while highlighting a corporate culture that values its people.
Blog posts are also a great way to introduce new employees to the company and to customers. By answering a few interview questions about their work, hobbies, and motivations, a new employee might encourage job seekers with similar interests to apply.
5. Brand your employee gifts
The holidays are coming up, and many companies use this time of the year to send employees home with a little something extra. If you’re planning on purchasing company-wide gifts for employees, it might be a good opportunity to spread the brand.
When employees unbox that awesome Bluetooth speaker and tell their friends about their company Christmas gift, your logo will make its way into the photo, too.